More visibility.
More clients.
More revenue.
We help businesses and local companies grow online with Meta Ads, artificial intelligence and automations, designed to generate real leads and revenue.
Real clients · Real results
Our numbers
Not vanity metrics. Concrete results.
We measure everything we do. Clients decide whether to stay based on returns, not likes.
€ 12.28M+
Revenue generated
For our clients in the last year
€ 600K+
Meta Ads budget managed
In active and optimized campaigns
€ 1.3M+
Revenue on Meta
Tracked via pixel and Conversions API
50+
Clients managed
24 active now · 4.9/5 avg. rating
Our services
Marketing, AI and automations.
All under the same roof.
High-ROAS Meta Ads
PERFORMANCE
High-ROAS Meta Ads
Facebook & Instagram
Structured campaigns to generate qualified leads and sales, not impressions. Pixel setup, CAPI, custom audiences and weekly creative testing.
€600K+ in managed budget
What’s included
- Full-funnel strategy: Awareness → Consideration → Conversion
- Creative pipeline: 12-20 new variants per month
- Transparent reporting with live dashboard
- Manual budget optimization per campaign
Custom AI & Automations
AI & AUTOMATION
Custom AI & Automations
GPT, n8n, Make
We integrate AI into commercial and marketing processes: 24/7 lead qualification, automatic replies, content generation, predictive lead scoring.
24/7 always active
What’s included
- Multilingual AI chatbots trained on your business
- Automated lead scoring and segmentation
- Follow-up workflows via WhatsApp / email
- Content and creative generation with guardrails
Strategy & Funnel
DIGITAL GROWTH
Strategy & Funnel
Landing pages, CRM, retention
An acquisition funnel doesn’t end at the click. We build high-converting landing pages, organized CRMs and nurturing flows that turn contacts into loyal customers.
+38% avg. conv. rate
What’s included
- Landing pages designed for conversion
- HubSpot/Notion CRM configured and populated
- Email automation and nurturing sequences
- Continuous A/B testing and optimization
How we work
Four steps.
Zero surprises.
A proven process across 50+ clients. From the first call to scaling campaigns.
Discovery call
We understand your business, current numbers and where you want to go. No salespeople — you speak directly with a coach.
Audit & strategy
We analyze historical data, market and competitors. We deliver an action plan with KPIs and timeline.
Setup & launch
We configure pixel, CRM, AI automations and creatives. Campaigns go live within 2 weeks.
Continuous optimization
Transparent reporting, weekly calls, progressive budget scaling based on ROAS.
Other agencies vs us
We’re not for everyone.
We’re for those who want results.
| Other agencies The market standard | Impatto Digitale AI Performance & AI | |
|---|---|---|
| Stated objective | Likes, followers, reach | Qualified leads, sales, revenue |
| Reporting | Monthly PDF slides, vague KPIs | Live 24/7 dashboard with conversions and ROAS |
| Creatives | 1-2 creatives recycled for months | 12-20 new variants per month, continuous A/B testing |
| Tracking | Meta pixel only, incomplete data | Pixel + Conversion API + Server-Side |
| Artificial intelligence | Buzzword in the pitch, zero in practice | AI in production: lead scoring, chatbot, content |
| Contract lock-in | 12 months, penalties, hard to exit | Month to month. Stay if the numbers work. |
Case studies
Numbers that speak,
clients that stay.
Three excerpts from our portfolio. Different sectors and sizes, same methodology.
Restaurant
From 4 to 92 bookings per month via Meta Ads.
Neighborhood restaurant with no digital presence. Complete WhatsApp funnel + dedicated landing page setup.
Bookings/month
4 92
+2200%
Cost per booking
— € 3,80
tracked
Monthly revenue
€ 18k € 47k
+161%
Medical practice
€480k pipeline in new patients via AI lead scoring + Meta Ads.
Multi-specialty center overloaded with unqualified leads. AI filter + WhatsApp automation.
Leads/month
85 320
+276%
Qualified leads
12% 64%
+5,3x
Pipeline generated
— € 480k
in 9 months
Restaurant
24.4x ROAS: 3,074 covers with €3,533 in Meta budget.
Zero online bookings at day one. Direct Meta → web booking funnel with progressive month-on-month CPR optimization.
ROAS
— 24,4x
from zero
Cost per cover
— € 1,15
3,074 covers
Estimated revenue
— € 86.072
€3,533 invested
Who’s behind it
One person, one method,
50+ clients managed.
Richard Righi · Founder
Dedicated consultant.
Not a salesperson, not an account exec.
Since 2023 I’ve been helping entrepreneurs and local businesses grow digitally. When you work with Impatto Digitale AI you speak directly with me: no account handoffs, no filtered reporting.
I’ve managed over € 600.000 in Meta budget and generated more than € 12 milioni in client revenue. I know the difference between an agency that sells contracts and one that sells results.
Ready to start?
More visibility.
More clients. More revenue.
A 5-minute WhatsApp chat. Let’s see if we’re the right agency for you. No salespeople, no obligations.
Reply within the day
No obligation
Frequently asked questions
The questions we hear most often
What exactly does Impatto Digitale AI do?
Impatto Digitale AI is a digital marketing agency specializing in Meta Ads (Facebook and Instagram) and AI-powered automations for local businesses and Italian SMEs. We handle ad campaigns, AI chatbots, lead scoring, CRM and sales funnels, with the goal of generating real clients, not just likes and followers.
How much does it cost to have you manage our ad campaigns?
Cost depends on your industry, media budget and the services included (Meta Ads only, or Meta Ads plus AI automations). We don’t publish a fixed price list because every business has different goals: the first consultation on WhatsApp is exactly how we build a tailored quote, with no commitment.
How soon do we see the first results?
On Meta Ads campaigns, the first useful data (cost per lead, clicks, conversations) usually arrives within the first or second week. Stabilizing the cost per acquisition typically takes 4-6 weeks of testing on creatives and audiences.
Do you only work with local businesses, or e-commerce too?
Our core business is local businesses and Italian SMEs (restaurants, beauty centers, professional services, physical retail), but we also take on e-commerce projects when there’s room to apply AI automations and Meta Ads lead generation.
Is there a minimum contract commitment?
No. We work month to month, with no 12-month lock-in and no exit penalties. Clients stay because results keep coming, not because they’re tied to a contract.
How does the free consultation work?
It only takes a few minutes on WhatsApp: tell us about your business and your goals, and we’ll tell you right away if and how we can help — no pre-packaged standard pitches.